Finalrentals.com was launched with only one aim - to get people the best prices for car rentals online by seeking to empower local car rental companies to become digital and get more bookings through different online channels.

Finalrentals has franchisees and affiliates around the world and in 2024 the brand has expanded to over 30 countries and counting.

Having bootstrapped Finalrentals to more than £1M in revenue, Finalrentals has now received backing to take the business to the next level of growth, and adding to the team will be vital to the success of the business.

Previously running a technology consulting business in the United Arab Emirates, Ammar Akhtar set up Finalrentals in 2019. He had noticed that big car rental brands were dependent on online channels for bookings.

"I love cars and they love me back, ironically when I was young and in school, my family could not afford a car and in the Finalrentals mobile app you have 320,000 cars in your pocket." - Ammar Akhtar.

As a founder of one of the world's fastest growing car rental brands, Ammar believes we all can co-exist in the eco system as partners and together, can make car rental industry better and better for the consumers.